Alicorn’s ASA solution is revolutionizing space management across various sectors, including fitness, golf, co-working offices, and lodging facilities. Today, we explore how ASA helped the unmanned golf practice studio ‘Golfers’ achieve monthly savings of 5 million KRW and full return on investment within 1.5 months. Let’s take a closer look at how Golfers transformed its operations and enhanced user experiences with the implementation of ASA.
What Kind of Business Is ‘Golfers’?
‘Golfers’ is a 24-hour unmanned golf studio that provides an optimal practice space for golf enthusiasts. This type of automated operation suits the modern lifestyle, allowing individuals to practice whenever they want, regardless of time or location. By implementing ASA, Golfers has improved its booking and access systems and incorporated smart IoT technology to optimize the practice environment, offering a more pleasant experience for users.
As Golfers continues to operate multiple locations to serve more customers, the need for an innovative space management system has become essential. This is where Alicorn’s ASA solution stepped in to meet their needs.
Challenges Faced by Golfers Before Implementing ASA
1️⃣ Labor Costs for 24/7 Operation
While Golfers aimed to be an unmanned practice studio, managing bookings, facility oversight, and customer assistance still required on-site staff before ASA was implemented. This meant a 2-shift system was necessary for 24-hour operations, which significantly increased labor costs. Additionally, manually controlling HVAC and boilers resulted in unnecessary energy waste, making cost-saving efforts challenging.
2️⃣ Complex Access System
The existing access system required customers to use a separate app for entry, which added to their inconvenience. This cumbersome process negatively impacted the customer experience and could potentially affect customer retention rates.
3️⃣ Difficulty Managing Emergency Situations
Due to the individual room setup at Golfers, it was difficult to respond quickly to unexpected situations unless a customer reported an issue or a manager discovered it. This limitation posed a significant challenge, especially for customer safety and satisfaction, as rapid response to emergencies is crucial for maintaining a reliable, safe environment.
Transformative Changes at Golfers After Implementing ASA
1️⃣ AI-Powered Space Control and Reduced Staffing
With ASA, Golfers introduced an AI-driven system for automatically controlling lights, HVAC, and background music, as well as remote management capabilities. This advancement eliminated the need for 24-hour on-site staff, resulting in significant labor cost savings. ASA’s AI continually monitors the space and adjusts facility settings as needed, reducing energy waste and boosting operational efficiency.
Managers can now oversee multiple locations simultaneously through web and mobile dashboards, making real-time monitoring and control seamless and efficient.
2️⃣ Enhanced Access and Booking Systems
The ASA solution also simplified Golfers’ access system. Now, customers can enter by scanning a QR code displayed on the Golfers app, eliminating the need for a separate access app. This improvement enhanced the user experience and allowed Golfers to handle user behavior data more effectively, enabling more personalized, data-driven service.
The booking process also became more streamlined. Customers can now reserve practice slots through a mobile reservation system without manager intervention, making the booking experience convenient for both users and managers. This simplified process led to increased customer satisfaction and higher revisit rates.
3️⃣ Monitoring and Real-Time Alerts for Quick Response
With ASA, Golfers can now monitor their space in real-time using AI cameras. In cases of emergencies, such as gas leaks or fires, ASA immediately alerts managers, enabling quick response and mitigation. The system also plays a vital role in security; when the AI detects unauthorized movement, it sends an alert to the manager and records a one-minute video for review. This feature ensures that users feel safe and secure, even during late hours.
Customer Reactions to the ‘NEW Golfers’
Customers have expressed high satisfaction with the 24/7 availability and smart services provided by Golfers after the implementation of ASA. The convenience of booking and visiting at any time, along with the privacy offered by the individual practice rooms, has encouraged more frequent visits.
“The 24/7 operation is great. It’s so convenient to go anytime I want.”
- Customer Review
“I love that I can practice in a private space. It’s perfect for solo practice.”
- Customer Review
“With the Golfers app, I can check in using QR authentication and use the studio at any time by reserving an available slot. It’s really convenient!”
- Customer Review
For smart and efficient space management that satisfies both managers and customers, experience the future of space management with Alicorn’s ASA.
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